Marketing & Promotions
For a company that is dependant on an Internet presence it is
of utmost importance that their website appears highly in the search engine
rankings.
The Tradepage Promotions Service is crucial for the success of
a website reaching and attracting the desired audience. Remembering that search
engines remain the most successful means of online marketing and promotion,
Tradepage continues to focus on and provide successful Search Engine promotion
services and strategies.
Search Engine Optimisation (SEO) in South Africa, Website Marketing Solutions & SEM in Durban, Johannesburg & Cape Town
A website is like any other business investment, it should produce results!
If your website is not search engine friendly you are not getting a return on your investment. Search engine marketing (SEM) involves following a set of marketing methods to increase the visibility of a website within the search engine results pages (SERPs).
Some strategies include:
- Search engine optimization: attempts to improve rankings for relevant keywords or phrases in organic/free search results by improving a web site's structure, content, and links.
- Pay per click advertising or Sponsored Links: uses sponsored search engine listings to drive traffic to a web site. The advertiser bids for search terms, and the search engine ranks ads based on a competitive auction as well as other factors.
- Paid inclusion: the search engine charges a fee related to the inclusion of websites in their search index.
Search engine optimisation or website promotion is the art of ensuring that your website gets seen by the search engines in their results pages. Optimisation of a website is an ongoing process and involves examining it for physical design elements that will affect rankings and listings. This includes basic web design techniques, keyword analysis and phraseology, advanced programming and coding affecting search engine friendliness and usability.
Tradesearch has a number of website marketing and promotions packages to aid you in optimising your website for search engine friendliness.
If your website is currently hosted by Tradepage you have access to our deepmetrix Livestats whenever you choose. Please visit our Livestats login page to see your website statistics. This is a vital tool for any business currently marketing their website using search engine optimisation as it allows you to monitor your traffic and referrals.
SEO articles of interest detailing advice on problem areas within website promotion. Many design elements being used in website design are not search engine friendly. Find out what these are and how to resolve the problem.
In light of the continuous changing of search engine requirements, a review of your company website for search engine compatibility is advisable. Tradepage is aware of the need for these reviews and the benefits that can be derived from them. Accordingly, you are invited to meet with us for a free search engine optimisation consultation.
For more information on Search Engine Optimisation in South Africa please visit www.tradesearch.co.za.
