Twitter’s existing brand pages have been under the radar, especially compared with the buildup around Google+ brand pages, which were launched last month. But Chief Revenue Officer Adam Bain said that he’s spent the better part of the past year meeting with chief marketing officers, and brand pages were a recurring and frequent request. Read more. 

Starting today, comprehensive mobile device management is available at no extra charge to Google Apps for Business, Government and Education users. Organizations large and small can manage Android, iOS and Windows Mobile devices right from the Google Apps control panel, with no special hardware or software to manage.

In addition to our existing mobile management capabilities, IT administrators can now see a holistic overview of all mobile devices that are syncing with Google Apps, and revoke access to individual devices as needed.

Organizations can also now define mobile policies such as password requirements and roaming sync preferences on a granular basis by user group.

Also available today, administrators have the ability to gain insights into mobile productivity within their organizations, complete with trends and analytics.

Finally, Google is also updating the Google Apps Device Policy app for Android. The new version provides users with more transparency about information available to administrators, and includes support for Android 4.0, Ice Cream Sandwich.

Here are the top 10 data protection and reliability advantages of Google Apps for Business:

1. Powerful administration tools give you control of your data
When business data is stored in Google Apps, administrators have powerful tools to help them manage things like users, documents and services. Reports also provide visibility into how the applications are being used and what data is in them so that administrators have the control they need without having to maintain the infrastructure.

2. Pure and proven cloud architecture
Google’s datacenter server infrastructure is specifically designed and built for our applications and does not include unnecessary hardware or software code such as peripheral ports or device drivers. This reduces the number of potential vulnerabilities that could be targeted.

3. Patch management
Downloading, testing and deploying patches has become a significant pain for many IT departments. Google Apps reduces this pain because there are no servers for customers to patch. They manage the servers and take care of all updates.

4. Strong authentication
Google Apps includes 2-step verification for all user accounts – at no additional charge. Businesses and organizations can easily deploy an extra layer of protection for their user accounts using devices they already have. This makes strong authentication available to many organizations that did not have it before. Google Apps also integrates with existing Single Sign On (SSO) mechanisms via open standards.

5. Disaster recovery
Google Apps offers robust disaster recovery capabilities which are commonly measured by Recovery Time Objective (RTO) and Recovery Point Objective (RPO). RTO measures how long before users can access systems in the event of a failure and RPO measures how much of a gap there is in the data when it is restored. Google Apps is designed with RTO and RPO goals of zero. Emails, documents and data are saved every few seconds and replicated in multiple data centers. This means that if one of Google’s data centers becomes unavailable, they seamlessly switch the user to another data center and because it has been replicated there is no loss of data and users can continue working uninterrupted.

6. Third party verifications
Google Apps and their data centers are SSAE 16 Type II audited and have achieved the U.S. Federal Government’s FISMA certification. SSAE 16 is an auditing standard where a third party auditor evaluates the controls in place for numerous areas including physical and logical security, privacy, incident response and more. The Federal Information Security Management Act or FISMA is the law defining security requirements that must be met by all US Federal government information systems. While FISMA certification is required for U.S. Government agencies, it is also a strong validation in the private sector of the technologies and processes we use to protect the data in Google Apps.

7. Information security expertise
Google employs an information security team of over 250 people with a wealth of expertise not found in most organizations. Many have advanced degrees and are thought leaders in information security. The security team regularly publishes research and contributes open source tools to the security community. They monitor Google’s global network of datacenters and applications 24x7x365.25 (they don’t rest on leap years).

8. Secure connections for users
Google automatically encrypt browser sessions for Google Apps users without the need for VPN’s or other potentially costly and cumbersome infrastructure. This helps protect your data as it travels between users’ browsers and Google’s data centers.

9. High availability
Google Apps has zero maintenance windows or planned downtime. While they offer a 99.9% uptime SLA, Gmail exceeded this guarantee in 2010 and achieved 99.984% uptime. We did this while delivering more than 30 new features and adding tens of millions of users. The status of Google Apps is visible to administrators and users on their publicly available status dashboard.

10. Reduced risk of data breach
Google Apps allows users to work securely on their data wherever they are, using a wide range of devices. The data is stored centrally in Google’s cloud which greatly reduces the need for users to take their data with them using USB drives or similar devices, which can be easily lost or stolen. This can help reduce the risk of a data breach, something that is on the mind of many organizations these days.

Over three million businesses trust Google to protect the data they store in Google Apps and make it reliably accessible.